Skip to main content

US & UK: Award-Winning Drama Series Vanguard Explores Rise of a Real-Life Media Powerhouse

15 October 2025

Award-Winning Drama Series

VANGUARD

Starring Prolific Actor Jakob Oftebro as Real-Life Media Mogul and Visionary Tycoon Jan Stenbeck Makes Exclusive

US Debut - Tuesday, November 18, 2025

UK Debut - Monday, November 24, 2025

on Viaplay

**Hi-res images available to download at the bottom of the page. 

A person in a red tie and suspenders walking on a runway

AI-generated content may be incorrect.

A group of men in suits

AI-generated content may be incorrect. A person in a suit walking in front of a sign

AI-generated content may be incorrect. A person and person standing outside

AI-generated content may be incorrect.

“Well acted and definitely worth watching” - Göteborgs-Posten

“Painfully skilled…4 stars” – SvD

“Sweden’s The Wolf of Wall Street…4 stars” – Filmtopp.se

“Sharp, relevant, and of international calibre” – Upsala Nya Tidning

 

Kristallen Awards 2025 (Swedish Emmys) - win for Best Actor (Jakob Oftebro) and nominations for ‘Best Drama’ and ‘Best Supporting Actor’ (Malin Crépin)

Monte-Carlo TV Festival 2025, Wins for Best Series and Best Actor awards

 

Watch Trailer

 **Hi-res images available to download at the bottom of the page. Interview Opps: Stars Jakob Oftebro (Agent Hamilton, Oscar-nominated Kon-tiki, Netflix’s upcoming The Case) and SAG-winner Zoe Boyle (Downton Abbey, Frontier), director Goran Kapetanović (The Congregation) and head writer Alex Haridi (Love & Anarchy

Press Kit (Synopses, Director Statement, Bios, Character Descriptions, Credits): Click HERE Can you re

 

The award-winning Viaplay Original series Vanguard is a fast-paced, cinematic look at the rise of a real-life visionary disruptor who turned bitter family feuds into a media empire that reshaped Nordic TV and influenced global players. This powerful five-part drama series echoes a real-life Succession, showing the price of ambition through high-stakes deals, groundbreaking innovation, and fierce family rivalries. Based on Per Andersson’s book, Stenbeck: A Biography of a Successful Businessman, Vanguard makes its exclusive U.S. debut on the European streaming service, Viaplay U.S. on Tuesday, November 18, 2025, with two episodes at launch, then one episode per week through Tues., Dec. 9. The U.K. debut begins Monday, November 24, with two episodes at launch, then one episode per week through Mon., Dec. 15. The series is both English and Swedish, with English subtitles.

At 35, Jan Stenbeck (Jakob Oftebro, Black Crab, Agent Hamilton, Kon-tiki) appears to have it all: a prestigious career at Morgan Stanley, a glamorous life in New York City, and a budding romance with American socialite Merrill McCloud (Zoe Boyle, Downton Abbey, Frontier). But when tragedy strikes his family in Sweden, he is thrust into a leadership role at Kinnevik, the family’s esteemed industrial empire.

Armed with bold ideas from the U.S., Jan has no interest in continuing the legacy of steel and forestry. Instead, he launches a radical transformation, turning the conservative conglomerate into a telecom and media powerhouse. What follows is a high-stakes battle between tradition and innovation, as Jan’s visionary ideas clash with his siblings’ traditional approach (
Malin Crépin as sister Margaretha). His relentless ambition reshapes the Nordic media and telecom landscape - breaking Sweden’s telephone monopoly and launching TV3, Scandinavia’s first commercial channel. His bold strategies don’t just transform the Nordic market - they influence global players, inspiring Rupert Murdoch’s Sky TV model and laying the groundwork for Vodafone’s rise. At his peak, Jan is worth $800 million, founds 20–30 companies annually, and helps shift Sweden from a traditional industrial society into a leader in global communications.

However, his meteoric ascent comes at a cost. Haunted by loneliness and strained family ties, Jan’s life is as tumultuous as it is game-changing. Vanguard is the story of a visionary who revolutionized modern media, but paid a personal price for his groundbreaking impact.

Directed by Goran Kapetanović (Caliphate, The Congregation, My Aunt in Sarajevo) and written by Alex Haridi (Quicksand, Love & Anarchy), Lotta Erikson (The Hunt for a Killer), and Helene Lindholm (The Hunt for a Killer), Vanguard stars Jakob Oftebro (Black Crab, Agent Hamilton, Kon-tiki, Netflix’s upcoming The Case) in the lead role, alongside Zoe Boyle (Downton Abbey, Frontier), Malin Crepin (When the Dust Settles, Oslo, August 31st), Julia Marko Nord (Borg McEnroe, Before We Die), Iggy Malmborg (Comedy Queen, Midnight Sun), and Nils Wetterholm (Young Royals, The Congregation, Caliphate). The series is produced by FLX for Viaplay in collaboration with the N8 alliance, with Lejla Bešic (The Breakthrough, Suburbia) serving as producer.

(5 episodes x 45’, English and Swedish with English subtitles)

 

###

Director Statement on ‘Vanguard’

We want to tell the story of Jan Stenbeck's life in a rich and vibrant drama. The story is fast paced, energetic and capricious, just like Jan Stenbeck himself. Like a Greek drama with power as the central theme, we follow a family where power means more than relationships. It’s a story about how power shapes people and how they act in relation to it. The story is also about change. About the global transformation from industry to technology, and how the world entered a new era of free capitalism where companies became the masters of change. Other underlying themes are loneliness, lovelessness and inner emptiness. How hard it is, despite extremely privileged circumstances, to overcome your inner demons. 

 

COMING UP ON VIAPLAY US: 

 

·         Thurs., Oct. 2-23: Darkness: Those Who Kill, Season 4 - The most recent season of one of the biggest ongoing Nordic Noir series follows the murder investigation of a young gang member recently released from prison. (Trailer)

·         Thurs., Oct. 16: Little Did I Know -  Based on a best-selling novel, this award-winning film stars one of Sweden’s most popular actresses, Alexandra Rapaport (The Sandhamn Murders, No Time to Mourn, Veronika), and follows a woman's journeys of self-discovery spanning different life stages (50 and 15), offering a hopeful yet painful view on love. (Trailer)

·         Thursdays, Oct. 30 – Nov. 27: A Life’s Worth – This riveting, landmark drama series follows young soldiers thrown into Bosnia's brutal conflict in 1993, navigating the treacherous line between duty and humanity and exploring the resilience and bonds that form in the face of conflict. (Trailer)

 

About Viaplay:

The Viaplay streaming service features thousands of hours of premium Nordic and European series and films from Scandinavia's largest and most recognized television/streaming platform. Viaplay’s US content offering focuses on the Nordic region’s high-quality and psychologically penetrating titles: from atmospheric and suspenseful crime dramas and provocative and stylish young adult series to award-winning dramas and riveting documentaries. On par with the best on television, Viaplay series feature first-rate production values, incredible scenery, award-worthy acting, and edge-of-your-seat storylines. Viaplay is available as an add-on subscription on Prime Video Channels, The Roku Channel, Comcast Xfinity, and more for only $5.99 a month. All titles are available in their original language with English subtitles. Link: http://amazon.com/video/viaplayus

 

Press Contacts:

Chad Campbell, Head of PR, Viaplay SVOD – chad.campbell@viaplaygroup.com 

Eddie Ward, On behalf of Viaplay - eddie@eddiewardPR.com      

 

Contacts

Chad Campbell

Head of PR, Viaplay North America, Germany, Poland, and the UK


Latest news

29/9/2025

DE: Viaplay Germany November 2025 - Chaos, Ace of Base, and The Fortress

Viaplay Germany November 2025 Chaos Ace of Base The Minister Season 2 The Fortress

29/9/2025 - Last updated 15 October 2025

US: Viaplay US November 2025 - Vanguard, A Life's Worth, and Meaning of Life S2

  Viaplay US November 2025 Vanguard Meaning of Life Season 2 A Life's Worth (boxset)

29/9/2025 - Last updated 15 October 2025

UK: Viaplay UK November 2025 - Vanguard, A Life's Worth, Meaning of Life S2 and Home Invasion

Viaplay UK November 2025 Vanguard Meaning of Life Season 2 Home Invasion

25/9/2025 - Last updated 15 October 2025

US/UK: Landmark Wartime Drama A LIFE'S WORTH Makes US/UK Debut

  Gripping Tale of Unsung Heroes in Brutal Conflict A LIFE’S WORTH Award-Nominated Wartime Drama Co-Starring Edvin Ryding (Young Royals, 28 Years Later) Makes Exclusive Debuts US: Thursday, October 30, 2025 UK: Monday, October 27, 2025 on Viaplay  

18/9/2025

US & UK: Award-Winning Feature Film LITTLE DID I KNOW Starring Popular Swedish Actress Alexandra Rapaport (Oct 16)

Critically-Acclaimed, Award-Winning Feature Film on Love and Self-Discovery LITTLE DID I KNOW Starring Popular Swedish Actress Alexandra Rapaport Makes Exclusive US & UK Debuts Thursday, October 16, 2025 on Viaplay  

11/9/2025 - Last updated 25 September 2025

US: Viaplay US October 2025 - A Life's Worth, Little Did I Know, Darkness: Those Who Kill

Viaplay October 2025 Exclusive US Premieres A Life’s Worth Little Did I Know Darkness: Those Who Kill, Season 4  

10/9/2025

DE: Viaplay Germany October 2025 - Mafia, Veronika, Surrounded by Enemies, Bendtner

Viaplay Germany October 2025 Mafia Veronika Bendtner Surrounded by Enemies

10/9/2025 - Last updated 25 September 2025

UK: Viaplay UK October 2025 - A Life's Worth, Little Did I Know, Rebus, Darkness: Those Who Kill

October 2025 Highlights

28/8/2025

US & UK: SOUNDS OF SUMMER Makes Exclusive US & UK Debut

Turn Up The Heat One Last Time! SOUNDS OF SUMMER Feel-Good, Music-Packed Movie About Swedish Pop Icons Gyllene Tider Makes Exclusive US & UK Debut Thursday, September 18, 2025 on Viaplay  

22/8/2025

Canada: Rebus makes Canadian debut September 25 on Viaplay

New Adaptation of Sir Ian Rankin’s Iconic Detective REBUS Makes Highly Anticipated Canadian Debut Thursday, September 25 on Viaplay Canada    

07/8/2025

DE: Viaplay Germany September 2025 - Secrets

  Highlights im September auf Viaplay  

06/8/2025 - Last updated 7 August 2025

US: Viaplay US September Slate - In the Name of Love, Sounds of Summer, The Art of Living

  Viaplay US September Slate Exclusive U.S. Premieres In the Name of Love Sounds of Summer The Art of Living

04/8/2025 - Last updated 7 August 2025

US & UK: In the Name of Love makes its US & UK Debuts beginning Monday, September 8, 2025

Darkly Funny Comedy/Drama Based On Director’s Unusual Childhood IN THE NAME OF LOVE Makes Exclusive Debuts Beginning Monday, September 8, 2025 on Viaplay U.S. and U.K.  

17/7/2025 - Last updated 4 August 2025

Young Adult Series on Viaplay

VIAPLAY ADDS GROUNDBREAKING, MUST-WATCH SERIES TO ITS YOUNG ADULT DRAMA LINEUP, INCLUDING NEW SEASON OF AWARD NOMINEE “LIVE LIFE” AND NORWEGIAN MUSIC DRAMA SOLO   Nordic Storytelling at its Very Best Featuring Authentic Characters and Powerful, Universal Stories  

15/7/2025 - Last updated 7 August 2025

UK: Viaplay UK September 2025 - In the Name of Love, End of Summer, Sounds of Summer, Art of Living

Viaplay UK  September 2025 Highlights In the Name of Love End of Summer Sounds of Summer The Art of Living