April 17, 2024 - Viaplay Content Distribution will launch the Viaplay channel as an add-on subscription on Prime Video via Prime Video Channels in the United States beginning April 17, 2024. Later today, subscribers on Prime Video Channels will be able to seamlessly access, for $5.99 a month with a 7-day free trial available for eligible customers, the leading specialized offering of award-winning and must-see Scandinavian series and films.

Viaplay’s US content offering focuses on the Nordic region’s high-quality and psychologically penetrating series and films, from atmospheric and suspenseful crime dramas and provocative and stylish young adult series to award-winning dramas and riveting documentaries. Subscribers will have immediate access to thousands of hours of premium Nordic and European content, including:

- Nordic Noir/Crime Dramas: Lars Mikkelsen in Face to Face, an intense interrogative drama; Fenris, featuring mysterious disappearances in a wolf-inhabited forest; Trom, a mystery set in the picturesque Faroe Islands; Detective Maria Kallo, based on the bestselling book series; DNA, a Danish police drama co-starring Oscar-nominated actress Charlotte Rampling; and Black Sands, a dark, popular Icelandic mystery; as well as all three films from the renowned Millennium/The Girl with the Dragon Tattoo trilogy

- Young Adult Series: Provocative dramas Threesome and Delete Me and coming of age LGBTQ+ short form series One of the Boys  

- Dramas: The Architect, the award-winning dystopian dramedy starring Eili Harboe (Succession) and called “vicious and funny” by The New York Times; International Emmy-nominated The Dreamer – Becoming Karen Blixen starring Connie Nielsen (Gladiator); and Swedish ‘TV Drama of the Year’ nominee Limbo

- Documentaries: The Most Remote Restaurant in the World, a “can’t miss documentary” (Forbes) following the nearly impossible journey of a chef to set up shop in a remote location; Crime Scene Sweden, a shocking in-depth look at infamous Swedish murders; and Liv Ullmann: A Road Less Travelled, a star-studded, intimate portrait of the legendary actress.

Coming up on the Viaplay add-on subscription channel, subscribers will have access to a steady stream of new series and films not available anywhere else, with highlights including:

- Furia, Season 2 (Thurs., April 25): Hit political action thriller following the threat of radical right-wing forces in Europe

- Börje – The Journey of a Legend (Thurs., May 2): Record-setting, six-part drama series on NHL icon Börje Salming, starring Valter Skarsgård and Jason Priestley (Beverly Hills, 90210)

- Gold Run (Tues., May 7): WWII feature film starring Sven Nordin (Wisting), based on a thrilling true story and Viaplay’s most successful and streamed Original Film of all time

- Murderesses (Tues., May 21): An adaptation of Katarzyna Bonda's bestselling true crime book following a police officer uncovering treacherous family secrets

In February, Viaplay closed its own app and direct to consumer streaming service in the US and Canada, and now focuses its international distribution strategy in building growth via partnerships. The Viaplay subscription channel is already available in North America through partner platforms such as Comcast Xfinity, The Roku Channel and Xumo, with additional markets coming soon.

Viaplay Content Distribution, a division of Viaplay Group, is responsible for the company’s content sales and Viaplay Select branded content concept, along with the Viaplay subscription channel. For more information, please visit www.viaplaycontentdistribution.com

Vanda Rapti, Viaplay Group EVP Viaplay Select & Content Distribution: “We’re thrilled to increase the Viaplay subscription channel’s distribution in the United States. This shows the universal appeal of high-quality Nordic and European content and will make these titles more accessible to viewers across the United States than ever before, including Viaplay’s record-setting Swedish-English drama series Börje – The Journey of a Legend coming May 2nd. Nordic Noir is truly just the beginning, as Viaplay offers a broad content line-up from thrilling crime dramas and relatable character-focused dramedies to fascinating true stories and gripping documentaries.”

Customers in the U.S. will have the opportunity to experience the Viaplay add-on subscription channel on Prime Video via Prime Video Channels through a free 7-day trial for eligible customers, and can subscribe for $5.99 a month with no extra apps to download and no cable required.

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Viaplay Group AB (publ) is the Nordic region’s leading entertainment provider. Our Viaplay streaming service is available in every Nordic country, as well as in the Netherlands and Poland, and our Viaplay Select branded content concept has been added to partner platforms around the world. We also operate TV channels across most of our markets, as well as radio stations in Norway and Sweden. Our talented people come to work every day with a shared passion and clear mission to entertain millions of people with our unique offering of locally relevant storytelling, which spans premium live sports, films, series and music. Our purpose is to grow our business profitably and responsibly, and deliver sustainable value for all our stakeholders. Viaplay Group is listed on Nasdaq Stockholm (‘VPLAY B’).

Contact: Chad.Campbell@viaplaygroup.com