UK Prime Video customers will have access to the leading offering of premium Nordic and European series and films with an add-on subscription to the Viaplay channel via

Prime Video Channels

Exclusive titles include:

 Threesome, Season 2 UK premiere of hit series

The Bridge Complete Box Set of seminal Nordic Noir

Upcoming UK premieres include:

 Murderesses Polish crime drama

Bendtner football documentary

Börje – The Journey of a Legend record-setting drama series

Images: https://we.tl/t-ex9FNZ6W3F 

8 July 2024, London, UK - Viaplay Content Distribution will launch the Viaplay channel as an add-on subscription on Prime Video via Prime Video Channels in the UK beginning Tuesday, 9 July 2024. Subscribers on Prime Video Channels will be able to seamlessly access the leading specialised offering of award-winning and must-see Scandinavian and European series and films.

Viaplay’s UK content offering focuses on the Nordic region’s high-quality and psychologically penetrating series and films, from atmospheric and suspenseful crime dramas and provocative and stylish young adult series to award-winning dramas and riveting documentaries. Subscribers will have immediate access to thousands of hours of premium Nordic and European content, including:

·        Nordic Noir/Crime Dramas: Iconic series The Bridge, Seasons 1-4; Lars Mikkelsen in Face to Face, an intense interrogation drama; Fenris, featuring mysterious disappearances in a wolf-inhabited forest; Trom, a mystery set in the picturesque Faroe Islands; and smash hit series No Time to Mourn, Seasons 1-5; Honour, Seasons 1-3; and Darkness: Those Who Kill, Seasons 1-3

·        Young Adult Series: Provocative drama Delete Me and coming of age LGBTQ+ short form series One of the Boys  

·        Dramas: The Architect, the award-winning dystopian dramedy starring Eili Harboe (Succession) that has been called “vicious and funny” by The New York Times; Lasse Hallström’s acclaimed feature film Hilma; top rated financial drama Exit, Seasons 1-2; hit dramedy Love Me, Seasons 1-2; sports biopic I am Zlatan; International Emmy-nominated The Dreamer – Becoming Karen Blixen starring Connie Nielsen (Gladiator); Camilla Läckberg’s modern soap operas The Beach Hotel, Seasons 1-2 and Hammarvik, Seasons 1-4; and Swedish ‘TV Drama of the Year’ nominee Limbo

·        Documentaries: The Most Remote Restaurant in the World, a “can’t miss documentary” (Forbes) following the nearly impossible journey of a chef to set up shop in a far-flung Arctic location; and Crime Scene Sweden, a shocking in-depth look at infamous Swedish murders

Coming up on Viaplay UK add-on subscription channel, subscribers can look forward to a steady stream of new series and films not available anywhere else, with highlights including:

·        Threesome, Season 2 (9 July): The exclusive return of the popular Viaplay young adult drama series; Season 1 was a hit on Channel 4

·        Murderesses (22 July): Inspired by Katarzyna Bonda's bestselling true crime book, the series follows a rookie police officer uncovering treacherous family secrets

·        Call Me Dad (29 July): Modern Danish comedy based on an idea by, and starring, best friends Alex Høgh Andersen (Vikings, Darkness: Those Who Kill) and Magnus Haugaard (Guilt)

·        Bendtner (12 August): Three-part docuseries on the extraordinary journey of football prodigy Nicklas Bendtner

·        Börje – The Journey of a Legend (24 August): Record-setting, six-part drama series on hockey hall of famer Börje Salming, starring Valter Skarsgård and Jason Priestley (Beverly Hills, 90210)

Gerald Biart, Viaplay Group, VP Partnership, Growth & Marketing: “Given the appeal of high-quality Nordic and European content and our large content inventory in the UK, we’re excited to launch the Viaplay subscription channel in the UK and give viewers access to a wide selection of premium exclusive titles, including The Bridge, Threesome and the upcoming UK premieres of top performing dramas Börje – The Journey of a Legend and Murderesses. The Viaplay channel in the UK offers a broad content line-up, from thrilling crime dramas and relatable character-focused dramedies to fascinating true stories and gripping documentaries.”

Customers in the UK will have the opportunity to experience the Viaplay add-on subscription channel on Prime Video via Prime Video Channels starting with a free 7-day trial for eligible customers and no extra apps to download and no cable required.

In May, Viaplay closed its own app and direct to consumer streaming service in the UK, and now focuses its international distribution strategy on building growth via partnerships, and on bringing the best of Nordic and European storytelling to partnering aggregators and streamers around the world. The live sports offering previously available on Viaplay can now be seen on Premier Sports.

Viaplay Content Distribution, a division of Viaplay Group, is responsible for the company’s content sales, the Viaplay Select branded content concept, and the Viaplay subscription on demand channel. For more information, please visit www.viaplaycontentdistribution.com

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NOTES TO EDITORS

Viaplay Group AB (publ) is the Nordic region’s leading entertainment provider. Our Viaplay streaming service is available in every Nordic country, as well as in the Netherlands and Poland, and our Viaplay Select branded content concept has been added to partner platforms around the world. We also operate TV channels across most of our markets, as well as radio stations in Norway and Sweden. Our talented people come to work every day with a shared passion and clear mission to entertain millions of people with our unique offering of locally relevant storytelling, which spans premium live sports, films, series and music. Our purpose is to grow our business profitably and responsibly, and deliver sustainable value for all our stakeholders. Viaplay Group is listed on Nasdaq Stockholm (‘VPLAY B’).